About Us

Our Founder

At the helm of Toyworld stands the distinguished figure of H.E. Sheikh Faisal bin Sultan bin Salem Al Qassimi, a luminary hailing from the esteemed UAE Royal family. In his illustrious capacity as Chairman of both Faisal Holding Group and GIBCA Group of companies, he orchestrated the inception of Toyworld in 1975, driven by a resolute vision to enrich the investment landscape of Faisal Holding.

Sheikh Faisal’s brainchild, Toyworld, was conceived with a singular mission: to furnish a haven of safe, innovative, and enchanting tools, each meticulously crafted to kindle the boundless imagination of children.

Today, Toyworld stands at the forefront of innovation and excellence under the inspired leadership of a new generation. His Highness Sheikh Sultan Bin Faisal Al Qassimi, has assumed the mantle of leadership. Building upon the remarkable foundation laid by his father, H.E. Sheikh Faisal bin Sultan bin Salem Al Qassimi, H.H. Sheikh Sultan brings a fresh perspective and unwavering commitment to continue the company’s mission of sparking the imaginations of children around the MiddleEast, ensuring that Toyworld’s legacy remains as vibrant and promising as ever

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Who We Are

At Toyworld, our mission is to bring smiles to every child’s face by providing a diverse range of captivating, safe, and educational toys. We are committed to:
To be the foremost catalyst of joy and imagination, connecting children and families worldwide through an unparalleled selection of high-quality toys and fostering
By adhering to these values, we aim to create a world where every child’s childhood is filled with happiness, wonder, and boundless opportunities for growth and development through play.