Leading wholesale distributor of internationally recognized toy brands across the Middle East.
Inspiring Generations Since 1980
For over 40 years, Toyworld has brought iconic toy brands to children and families across the GCC and Middle East. As part of Faisal Holding, we have built enduring partnerships with leading global brands and retailers, delivering quality, innovation, and unforgettable play experiences.
Today, our extensive distribution network and decades of expertise continue to make Toyworld one of the region's most established and trusted names in toys.
Connecting world-class toy brands to major retail networks across MENA.
POS Locations Across MENA
Years of Business
Employees
UAE
Saudi Arabia
Qatar
Bahrain
Kuwait
Jordan
Bringing World-Class Play Closer to Home
Toyworld products are available through a trusted network of retail partners across the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, and Jordan. Use our store locator to discover where your favorite brands are just around the corner.
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Toyworld is proud to announce its appointment as the exclusive Pan-GCC distributor for the Play-Doh Arts & Activity range, further strengthening its portfolio of globally loved brands...
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Toyworld is proud to announce its appointment as the official distributor of Klein Toys across the GCC region, effective 2026. Renowned globally for premium role-play toys...
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Toyworld is delighted to announce its appointment as the authorized GCC distributor for JellieMons, an innovative character-driven brand known for plush toys and collectibles...
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Carrera Slot Car Racing Zone Setup at Hamleys Dubai Mall
Cry Babies Developmental Play Area Activation at Babyshop Riyadh
Spinner MAD Fun Display Activation at Carrefour Mall of the Emirates
Carrera Store Activation & Product Showcase.
We bring world-renowned toy brands to life through immersive in-store activations, custom point-of-sale displays, and engaging events. From slot car racing zones to developmental play areas, our retail implementations drive brand engagement and create unforgettable shopping experiences for families across the GCC.
"We hereby confirm that Toyworld is a distributor of Intex products over 27 years and they are authorized to import, market and distribute Intex products in U.A.E market. Toyworld has been establishing the presence of Intex product in high-end retail outlets and we recognized their marketing capability and brand loyalty."
"With Toyworld we are united by one of the longest and most profitable business relationships at the distribution level in IMC history... I am confident that with the new management, the company will be taken to the next level helping to strengthen the Key supplier position in GCC."
"Their extensive distribution network, combined with a deep understanding of local consumer behavior, provides an incredible platform for international brands to thrive. Their professional management team and commitment to long-term partnerships make them a trusted ally in the retail landscape."
