About Us

Founded in 1980, Toy World Distributor LLC is a wholesale toys distributor in the GCC and Middle East. Toy World Distributor LLC is a subsidiary of Faisal Holding LLC. Faisal Holding LLC was established by H.H. Sheikh Faisal bin Sultan bin Salem Al Qassimi, in Sharjah, as part of consolidating his various businesses that originated in 1975.

Toyworld represents major international toy brands as exclusive lines in the Middle East and collaborates with major regional retailers. Toyworld supplies indoor and outdoor toys, games, novelties, swimming pools and their accessories, and recreation equipment to 60 major outlets and over 450 retailers across the GCC.

Mission

To facilitate the developement of your young minds through best play value toys.

Vision

Enabling access to high quality, affordable and fun toys that entertain and educate.

Value

Experience and knowledge in toys help us enhance young minds with diversity.

Our Chairman

The chairman and the founder of Toyworld is H.H. Sheikh Faisal bin Sultan bin Salem Al Qassimi, member of the UAE Royal family and the chairman of Faisal Holding Group and GIBCA group of companies launched Toyworld in 1975 with a strong vision to diversity the investment portfolio of Faisal Holding. H.H. Sheikh Faisal established Toyworld with the sole objective of providing safe, progressive and entertaining tools that help ignite the imagination of children.

Board Members

H.H. Sheikh Khalid bin Faisal bin Sultan Al Qassimi

H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi

H.H. Sheikh Sultan bin Faisal bin Sultan Al Qassimi

Robert Brett