A Vision That Began in 1980
Toyworld was founded in 1980 by H.E. Sheikh Faisal bin Sultan bin Salem Al Qassimi, Chairman of Faisal Holding Group and GIBCA Group, with a vision to build a company dedicated to bringing safe, innovative, and inspiring toys to children across the region.
Driven by a passion for enriching childhood through play, Toyworld established itself as one of the Middle East's most trusted names in toy distribution, forging lasting relationships with global brands and leading retailers.
Today, that legacy continues under the leadership of H.H. Sheikh Sultan Bin Faisal Al Qassimi, whose vision and commitment are guiding Toyworld into a new era of growth, innovation, and international partnerships while remaining true to the values upon which the company was built.
Shaping the Future of Play Since 1980
For over five decades, Toyworld has connected world-renowned brands with families across the GCC and Middle East. As part of Faisal Holding, we have built a reputation founded on trust, quality, and enduring partnerships.
From iconic licenses and educational toys to the latest innovations in play, we are committed to delivering products that inspire imagination, creativity, and memorable childhood experiences.
Inspiring Smiles Through Play
To enrich the lives of children and families by bringing safe, innovative, and engaging toys that inspire creativity, learning, and joyful moments.
Creating a World Inspired by Play
To be the Middle East's most trusted and admired toy partner, connecting global brands, retailers, and families through exceptional products and experiences that create lasting memories.
The Principles That Guide Us
We are committed to delivering products that meet the highest standards of quality, safety, and reliability.
We conduct our business with transparency, accountability, and respect, building trust with partners, customers, and communities.
We embrace new ideas and evolving trends to bring exciting, educational, and meaningful play experiences to the market.
Our customers are at the heart of everything we do, driving us to deliver exceptional service and long-term value.
We believe imagination is the foundation of childhood and celebrate creativity across every aspect of our business.
We embrace diversity and strive to create products and experiences that resonate with children and families everywhere.
We are committed to responsible business practices and to creating a positive impact for future generations.
We believe in giving back and supporting the communities we serve through meaningful and responsible initiatives.
We cultivate a culture that encourages growth, collaboration, and excellence among our people.
