About Us

Founded in 1980, Toy World Distributor LLC is a wholesale toys distributor in the GCC and Middle East. Toy World Distributor LLC is a subsidiary of Faisal Holding LLC. Faisal Holding LLC was established by H.H. Sheikh Faisal bin Sultan bin Salem Al Qassimi, in Sharjah, as part of consolidating his various businesses that originated in 1975.

Toyworld represents major international toy brands as exclusive lines in the Middle East and collaborates with major regional retailers. Toyworld supplies indoor and outdoor toys, games, novelties, swimming pools and their accessories, and recreation equipment to 60 major outlets and over 450 retailers across the GCC.


To facilitate the developement of your young minds through best play value toys.


Enabling access to high quality, affordable and fun toys that entertain and educate.


Experience and knowledge in toys help us enhance young minds with diversity.

Chairman’s Message

The global business scene is rapidly changing, and it gives me great pleasure to see the continuing success of Toyworld. For the past 40 years, we have been engaged in providing safe and quality toys in line with international child safety standards to many markets.
What makes the Toyworld’s business fun is having to constantly evolve with the continually changing preferences of our customers, especially the little ones.

Faisal bin Sultan bin Salem Al Qassimi

Management Team

The team of Toyworld abide by their unique selling proposition of “Spreading Joy” and love to bring its customers the highest quality of Toys.

The team comes with extensive experience in sourcing and operations and strive to further its distribution to new geographical areas.

Corporate brochure

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